My suspicion is that both [DC and Marvel] have a hard time selling comics that aren’t event comics because there aren’t enough readers to maintain high numbers on standard comic books. When readers are told what to buy, you have a hit. When they are joined by people that haven’t been buying many comics at all, or at least that kind of comic, you have a potential mega-hit. But for the most part the system suffers from exhaustion and burnout.
I don’t have a lot of commentary on this. I just want to record it somewhere so I can find it again later and since it relates to my recent post on event-fatigue and DC, this seems like a good place.
I guess I will comment long enough to observe that Tom’s basically saying that the kind of comics I still like from Marvel and DC are the kind that don’t sell. That’s always been the case though (starting with the very first series I ever collected, Alpha Flight). What’s frightening is his question about “whether or not there’s a system there to be salvaged long-term, and if so, if the major players are able to make the necessary investments to make that system as vital as it can be.” I hope there is, but agree with Tom that the outlook doesn’t look good from here.